We help dreamers
create iconic branding
CADRO brand launch
Cadro empowers their clients to make the process of investing engaging and enjoyable. They needed clean and direct branding that captured their positioning at the forefront of investment management.
As well as branding, we also designed a website to meet the needs of modern investors by combining the power of technology with personalised service and investment expertise.
LOVE CORN re-brand
When LOVE CORN's founders approached us for a brand refresh, we began by diving into the brand’s core audience, identifying three key customer personas. From there, we crafted a fresh brand identity to support LOVE CORN’s rapid growth.
Since our re-brand, LOVE CORN won The Grocer Gold Awards: SME Brand of the Year and is now the fastest growing snack brand in the UK.
Penguin Random House re-brand
While Penguin produces some of the most inspiring and creative book covers in the world, it was clear that the brand’s online output felt tired, and lacked confidence, consistency, and direction.
Our re-design resulted in huge commercial and editorial success, winning industry awards and improving clicks to retail by 13%. Click here to read the interview we did with Creative Review on this redesign.
SISTER TRUST brand launch
SISTER is one of the world's leading film and tv production companies, producing countless hit shows and films for the likes of Netflix and Universal. They approached Lane + Co to create the branding for a new arm of the company: SISTER Trust.
Focused on diversity and inclusion in film and tv production, we were delighted to create confident and unique branding which will be the standard bearer for diverse and dynamic inititives in the industry.
A proven approach for audience growth
At Lane + Co Design, we pride ourselves on a proven track record of defining and executing effective growth strategies across a wide array of sectors, including Fin-Tech, publishing, food and drink, fashion and beauty and film and television. Our team understands that each industry presents unique challenges and opportunities, and we tailor our approach to deliver bespoke solutions that drive meaningful results.
Our expertise extends beyond surface-level solutions; we delve deep into your business's core needs to devise actionable, clear metrics for success. Whether you’re looking to achieve creative excellence, increase social engagement, hit ambitious financial targets, or address a need unique to your brand, we use our wealth of insights and experience to chart a pathway to success.
We focus on the essential brand drivers that fuel long-term growth and relevance, including:
- Brand Strategy
- Research & Testing
- Brand Architecture
- Employer Brand Strategy
- Digital Strategy
- Content + Social Media Strategy
With decades of experience across a wide range of creative disciplines, Lane + Co's award-winning team is uniquely equipped to craft the visual identity that will take your brand or project to the next level. We believe that great design is more than aesthetics—it’s about creating a cohesive and compelling representation of your brand that resonates deeply with your audience. Our multidisciplinary team of creatives brings together diverse expertise and fresh perspectives, ensuring every project we undertake is tailored to your unique goals and vision.
At Lane + Co, collaboration is at the heart of everything we do. We work closely with you to understand your brand’s essence, values, and aspirations. By blending this insight with our design expertise, we produce world-class deliverables that elevate your brand across every touchpoint.
Our capabilities span a variety of areas, including:
- Logo Design
- Motion Identity
- Brand Guidelines and Visual Identity
- Tone of Voice
- Digital Design
- Product Design
With two decades of experience under our belt, we’ve seen the evolution of web design firsthand. We’ve adapted to changing technologies, user behaviours, and industry trends, ensuring that every website we create is ahead of the curve. Our diverse client portfolio—spanning publishing, food and beverage, insurance, and media—demonstrates our ability to tackle projects of any size or complexity.
When Penguin Random House needed a fresh digital presence, we delivered a website that not only reflected their stature but also delivered results. By focusing on user experience and compelling design, we increased their clicks to retail by 13%, directly contributing to their sales.For LOVE CORN, we designed an e-commerce platform that blended playfulness with functionality, making it easy for customers to fall in love with their brand.
Our experience spans industries, but the thread that ties all our projects together is our commitment to creative web design that resonates with users and achieves measurable outcomes.
- UX & UI Design
- User Experience
- Mobile Design
- Wireframe & Prototyping
- Website Design
- Quality Control
At Lane + Co, we specialise in producing world-class creative work tailored to any execution your brand, product, or project requires. Creativity knows no bounds, and neither do we. By collaborating closely with our clients and engaging the most skilled talent in the industry, we ensure that every project is executed with precision, passion, and innovation. Our goal is simple: to bring your vision to life in ways that captivate your audience and achieve your objectives.
We offer a comprehensive suite of creative services, ensuring your brand is equipped to shine across all platforms and touch points:
- Photography
- Brand Launches and Campaigns
- Campaigns and Advertising
- Brand Films and Video
- Tone of Voice
- Animation and Email Design
Discovering Dinosaurs for Lightroom + Apple TV
In addition to creating the logo and Visual Style Guide, we also coordinated and Art Directed the exhibition’s launch campaign. This included overseeing a photoshoot at Lightroom featuring the first-ever animated imagery from Discovering Dinosaurs.
Christelle + Co
In addition to the new name, we also created a new visual identity including a new website.
Digital Orchard
We were delighted to be asked to rebrand the company in time to launch a new phase of their development including a new website and location. We delivered a brand identity that will work across a variety of different mediums, be in it used in movie credits, in a set environment or on a studio building.
Carrolls
As well as branding, we also created a suite of illustration asserts, video testimonials and staff photography.
Product Strategy
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UX & Product Meet Lane + Co
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Meet Lane + Co
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Meet Lane + Co
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Meet Lane + Co
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Brand Development
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Tim has decades of experience in creating and defining the most iconic brands in the world.
As a judge at the D&AD Awards, the Drum Awards and the Design Week Awards, Tim is looking to work with innovations that have award-winning potential.
Awards
Best Design Team: Design Week Awards
Website of the Year: The Press Awards
Art Director of the Year: PPA New Talent
Designer of the Year: BSME Rising Star
Video Ad Shortform: The Webby Awards
Lane + Co have an unrivalled network of experts in all areas of creative direction, design, production, strategy and content. When you work with us, you work with the best talent the industry has to offer.
Nimble
Well Connected
Results Driven
Award Winning
How we'll work with you
Every client and every brief is different.
We like to assess the needs you have and define a creative process that works for both of us. The important thing is that we create fantastic work we can both be proud of. That being said, we have three standard service options which work well when providing creative direction for most of our clients...
Our 3 Standard Service Options
The ‘One Night Stand’
A day rate to work at a timeline that suits you.
The ‘Holiday Romance’
A fixed term timetable for projects with concise briefs and/or specific deadlines.
The ‘Long-Term Relationship’
A retainer format, for longer term collaboration and larger projects, you pay for a fixed monthly allowance of our time.
Need to talk about your project? Fill out our contact form below and our team will be in touch soon!