Frustrated by a lack of fun baby wear for their new born, the East London founders of what became Nappy Slapped approached us with a brief to help define a new and irreverent brand. For this project we came up with the name Nappy Slapped, as well as designing the logo, style guide and e-commerce website. In addition to this, we art directed the photography of the new clothing.
Photography: Oli Kellett
↑ Nappy Slapped's e-commerce website