Lane + Co Video

At Lane + Co Design, we go beyond creative direction, video, and animation to offer unparalleled expertise in social media strategy. With years of experience launching and relaunching social channels, we’ve helped brands achieve remarkable editorial and commercial success. Our team has worked with a diverse range of clients, including BuzzFeed and Penguin Books, driving growth and engagement across platforms.

A standout example of our social media expertise is the relaunch of the Penguin Books UK YouTube channel. When we took on this project, we identified key areas for improvement and developed a strategy to enhance the channel’s overall quality and audience appeal.First, we introduced a new approach to video production, focusing on quality, consistency, and tone of voice. This meant upgrading lighting equipment and editing standards to ensure that every video felt polished and professional. We also prioritised creating eye-catching thumbnails and optimising video titles to increase discoverability and engagement.

This holistic strategy paid off. The Penguin Books UK YouTube channel experienced unprecedented growth, with subscriber numbers skyrocketing from 30,000 to 300,000. Monthly views surged from 175,000 to an incredible 2.5 million, a testament to the impact of our strategic and creative efforts.

Our success with Penguin exemplifies how Lane + Co Design approaches social media strategy. We don’t just focus on aesthetics or content; we dig deep into understanding your audience and developing a cohesive, results-driven plan. Whether it’s crafting a compelling tone of voice, optimising visuals, or elevating production quality, we know how to create social media channels that resonate with users and build lasting connections.With Lane + Co Design, you’re not just getting a team that understands social media—you’re partnering with experts who know how to make it work for your brand.