![](https://cdn.prod.website-files.com/63f3c92390a91b2076d23988/6601ac46cd5e89172b9e8b92_shabaz_lane_and_co_landscape.jpg)
Join the #Povvo Gang
To launch the debut book by TikTok influencer Shabaz, I'm Rich Your Poor, Lane + Co came up with the concept that his book is his manifesto for a better world. Shabaz's millions of followers enjoy watching him take down the rich and famous online, whose lives are completely removed from the day to day reality of normal life - all while lying in his bed wearing his Harry Potter pjs.
By pitching Shabaz as a politician, we were able to fun fun with the photo and video assets we created, all under the umbrella of the political slogan: Join the #Povvo Gang.
![](https://cdn.prod.website-files.com/63f3c92390a91b2076d23988/65dcb826b336101a3a95e12a_shabaz_lane_and_co_design_speaker.webp)
![](https://cdn.prod.website-files.com/63f3c92390a91b2076d23988/65dcb51df00b356f854b3cf8_shabaz_book_long.webp)
↑ Just some of the photos, videos and props we created for the marketing campaign of Shabaz's book: I'm Rich Your Poor