At Lane + Co, we take pride in delivering innovative, high-quality websites tailored to the insurance industry. With over 20 years of experience working with insurance companies, we have honed our expertise in branding, marketing, and social media strategy. Our team’s ability to translate industry-specific needs into creative, professional, and user-focused designs has earned us a reputation for providing the best insurance website design solutions.
One of our most notable projects is the redesign of Carrolls’ website. This undertaking exemplifies our commitment to crafting websites that go beyond aesthetics to offer functionality, trust, and industry leadership. From initial wireframes to the final product, we ensured that Carrolls’ new site set a benchmark for what the best insurance website design should be.
↑ We created this video titled: Why Carrolls?
Our Approach
We approached this project with the goal of delivering the best insurance website design through a comprehensive, step-by-step process.
Step 1: Wireframing
Wireframing is the foundation of any successful website project. It’s where we map out the user journey and structure the site to ensure it delivers an intuitive and seamless experience. For Carrolls, we focused on:
- Streamlined Navigation: Making it easy for users to access key sections like policies, resources, and contact information.
- Content Placement: Organising content hierarchically to guide users effortlessly through the site.
- Mobile Optimisation: Ensuring the site would be fully responsive and user-friendly across devices.
This stage set the groundwork for a site that combined aesthetic appeal with exceptional functionality.
Step 2: Designing the Best Insurance Website
Design is where creativity meets strategy. For Carrolls, we crafted a design that was both visually engaging and aligned with their brand identity.
Key features included:
- Modern Visual Elements: Clean lines, bold typography, and dynamic layouts to create a contemporary look.
- Custom Graphics: Tailored icons and visuals that enhanced user engagement and reinforced branding.
- Sophisticated Color Palette: Colours chosen to convey trust, reliability, and approachability.
- Interactive Elements: Features like hover effects and expandable menus to enhance user interaction.
By combining these elements, we created a design that encapsulated what the best insurance website design should embody: creativity, clarity, and professionalism.
Step 3: Development
Once the design was finalised, we brought it to life through meticulous development. Our team ensured the site was:
- Optimised for Speed: Fast load times for an uninterrupted user experience.
- Secure: Advanced security measures to protect sensitive data.
- SEO-Friendly: Built with the latest SEO best practices to ensure visibility on search engines.
- Fully Responsive: Designed to look and perform flawlessly on desktops, tablets, and smartphones.
These technical achievements contributed to making the Carrolls website an exemplar of the best insurance website design.
↑ The new website includes bespoke illustrations using Carroll's branded colour palette
↑ Portraits of senior Carrolls staff members
Step 4: High-Quality Content Creation
A website’s success doesn’t rely on design and functionality alone; the content must also engage and inform the audience. For Carrolls, we enriched the site with:
Talking Head Videos
We produced high-quality talking head videos featuring Carrolls’ key staff members. These videos:
- Humanised the brand by showcasing the people behind the company.
- Built trust by allowing clients to hear directly from the experts.
- Increased engagement through dynamic and relatable content.
Professional Portrait Photography
Our professional portrait photography captured Carrolls’ team in a way that conveyed both approachability and professionalism. These images were integrated seamlessly into the site, enhancing its visual appeal and credibility.
↑ We created a series of videos with senior members of Carrolls titled: My Carrolls Story
↑ One of the explainer videos we created for Carrolls: Underwriting
↑ One of the explainer videos we created for Carrolls: Online
↓ View more of our work
