Christmas Begin's With A Book

Written by Tim Lane


For Penguin's 2021 Christmas campaign, I played with the idea of books being a catalyst for special moments with loved ones. The first Christmas which didn't require social distancing post Covid, books felt like the perfect way to break the ice with someone in person.

Books are an affordable luxury. They can be meaningful, thoughtful presents which say a lot, for relatively little.

Creative Direction: Tim Lane
Illustration: Bianca Bagnarelli

↑ The illustrated scenes show just some of the moments books can inspire with those we love at Christmas

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