Written by Tim Lane
The redesign of BuzzFeed UK centred around the two major sections of BuzzFeed editorial: BuzzFeed News and BuzzFeed Entertainment. While keeping the visual virtues BuzzFeed was known for: colourful, irreverent, impactful, the new direction became more considered, using some of the best editorial illustrators and photographers in the world, with a refined template of fonts and colours.
Click here to read the interview I did with It's Nice That on this redesign.
BuzzFeed News launched with a new news division that included some of the most decorated journalists and editors in the world. The new direction had to keep the spirit of BuzzFeed while also presenting a visual quality to rival other news publishers such as The New York Times and The Guardian. We achieved this using an in-house team of illustrators, animators and photographers, as well developers for custom code - Nigel Farage's interactive comic being an example.
↑ Designed and illustrated by Tim Lane, From Russia With Blood by Heidi Blake was a Pulitzer Prize Finalist
↑ As well as our in-house photographer, we used some of the best news photographers in the world
As well as building two new in house studios for photography and film, we also raised the standards of our original portrait photography to not only match but better our printed rivals. The access we had to famous talent at BuzzFeed would rival any high-end magazine, so we made our portrait photography of that standard.
The new logo had to work across at least 8 different platforms, in square and circle, animated and static. I returned the colour to BuzzFeed Red and refreshed the typography, creating the U and K from the famous BuzzFeed arrow.